“What I do with my life is of my own doing. I live it the best way I can.” – Frank Sinatra
I consider myself so lucky to have worked on the team that brought this exhibition to life. Getting to help create and design a show that highlights parts of Barbara and Frank Sinatra’s estate reminded me of why I love what I do. Typesetting all the quotes, preparing all the photography as vinyls and working with vendors taught me a lot about the world of exhibition design.
This exhibition/auction took place December 2018 at Sotheby’s New York.
The Beautiful and Damned Exhibition
One of my first projects at Sotheby’s was help to help design and produce this Impressionist & Modern Art exhibition for Fall 2018. The show featured work produced during the WWI era, the pieces captured the beauty and tragedy of that tumultuous time. The pattern references the “razzle dazzle” lines that used to be painted on ships during the Great War in order to confuse other ships as to whether the boat was near or far. Parts of the walls were faceted to help continue the warped illusion.
Pratt Institute Libraries Tote Bags
Every year the Pratt Institute Libraries gift incoming freshmen with freshly designed tote bags. As the graphic designer for PIL 2017-2018, I came up with the concept of creating a tessellated perspective of the various areas of the Main Campus’ Library. The three illustrations depict the atrium, exterior and stacks—where the books are kept.
Each graphic also includes a small unique feature: a bust, a cart and a sculpture/reading table. There are other particular details that the library and I didn’t want to overlook such as open doors signifying transparency and acceptance, birds on the roof, a Robert Mapplethorpe book and so on.
All the final tote bags were printed on canvas and handed out out on Welcome Day. Photographs are property of Pratt Institute.
Students and parents with Pratt Institute President Frances Bronet.
Creed is a typeface based off of the shapes found in cubicles and modular American office furniture. Creed comes in two forms—WFS (Work for Safe), which is shown in dark gray, and NSFW (Not Safe For Work) in green. The rest of the letters shown below are all the different variations that were tested in order to make the final form.
Collateral made for this project includes a process book, 3D-printed letterforms and a video to show how the glyphs can be reinterpreted to make furniture that embodies a whole different set of values than what it was based off. The project culminated in the making of "a chair," which is made from 3/4" plywood and two metal right angles for support. Student Project.
The Shoelace Museum is a fictional cultural institution I created out of a collection of 26 pairs of shoelaces. For this project, I created a brand identity which includes a custom typeface and logo. Both the exhibition piece, used to display the shoelaces, and the lockup are 3D-printed. Additional collateral was created to highlight shoelace usages outside the context of a shoe. By using shoelaces for the handles of the tote bag, the user can adjust the length of the straps and redesign the motif on the front. Student project.
This photo book examines my travels to Houston, Texas in the spring of 2016. The juxtaposition of certain images compares my experience as a tourist of the city and a visitor to a family friend's home. In essence, the complete experience of southern comfort. The book is hand bound with leather and the shape of Texas on the cover is laser cut. Student project.
Redeye flights always imply a certain amount of discomfort even for those who can sleep well on planes. This concept was built for the JetBlue brand and incorporates the key characteristics of the company—affordability, relaxation and the color blue. I have constructed a solution for both adults an children: a thin pillow that works with the head crutch of the seat attached to a hypoallergenic blanket. Most importantly, it has a hole in the center so that a person can slide it over the handlebar of their suitcase rather than needing to repackage it. At the end of the blanket is a large built-in pocket for complimentary mints and lip balm (which have also been rebranded). Student project.
America's Unfriendliest City
After reading an article in Condé Nast Traveler magazine that cited Newark, NJ as the unfriendliest city in America, I decided to go and experience it for myself. Eventhough it has it's booming airport, the city lacks love in it's once popular downtown. Many buildings are rundown, deserted and covered in graffiti. Although it does not have the traditional qualities of a beautiful city, it has it's own attitude—a sort of "we're bad, but we know it." To commemorate this, I created a photo box for this industrial under-appreciated city. The internal part swings out so that all the images can be removed and the bottom has an engraving revealing the city's name. Student project.
The Whole Foods reusable concept bag uses illustrations that I created in Adobe Illustrator. Each image is made of five edible because both the words "Whole" and "Foods" have five letters each. The bag is printed on recycled cotton. Student project.